SEO And SEM ServicesYour website is the foundation of your Internet business and represents your Internet brand. SEO King specialize sin helping you to build your Internet brand in the most affordable and optimal way. Your website is your storefront, and how you prepare your store for business will have a direct impact on how well your business will do online. SEO King does this by preparing your store for business:
- SEO affects the quality of your storefront
- SEO has a direct impact on your business success
- A website with properly done SEO has higher prospect retention
- A website with properly done SEO attracts highly targeted prospects that convert
- A website with properly completed SEO typically receives more free advertising from search engines
- A website with properly done SEO saves you both time and money
- A website with properly done SEO will almost always make you money
The
construction of your business website site should be taken just as
seriously as the location of your business office. How does it appeal
to prospects? How quickly can you serve them? How easy is it to do
business with you? There are many factors to consider, but remember
that site based SEO is the foundation on which a successful online
business is built.
Search
Engine Optimization, or SEO, falls into two distinct separate
processes. The first type of optimization is site based optimization
and incorporates various steps that prepare your website to be found in
the search results of any given search engine. These website
optimization processes will help search engines understand what your
site is about, in addition to assisting search engines to understand
which search terms are relevant to your product or service.Submitting your site for inclusion within the search engines is time
consuming and, frankly, a waste of your time.
Site-based optimization is the most important aspect of your overall
website seo strategy. If your content and code do not properly help
search engines to understand your company products and services, a
given search engine will not be able to identify your site as relevant
to a searcher’s needs. Further, an improperly designed website, will
cost more money in lost business, and costs, than one that is properly
developed and designed from its conception.
The second type of SEO is off-site Search engine optimization The
Internet is called the World Wide Web (www) because of the nature of
how sites link to one another. Web refers to sites linking to yours;
World Wide means that sites throughout the world inter-link, creating
and registering www.youraddress.com as a real live place to go and do
business.
Your company site needs to become a part of the web, and this can only
occur when other websites begin linking to you.
As a full service search engine optimization company, SEO King
considers Off-site SEO to be a part of Search Engine Marketing,
or SEM. Off-site Internet Marketing involves building your company
website into the web network via sites linking back to you. Search
Engines follow the network of links and index, or re-index, website
pages within their databases as they find them. Links to your website
are how your company website will continue to be found and indexed, and
plays an important role in how your company site is ranked within the
search Engines’ natural rankings.
